Lyric Video Concept

I directed the visual design for a lyric video concept set to The Rolling Stones’ track, Brown Sugar. We experimented using a variety of materials and methods to create the letter forms. The visual direction we pursued was to create the lyrics using the positive and negative forms of brown sugar laid on a flat surface.

Company: Universal Music Group
Client: ABKCO Music & Records
Role: Art Director and Motion Graphics Designer

(Unedited photograph pictured below)