Bad Mascot is a progressive, independent record label with youth at the forefront of artist discovery and development. Founded on the premise of educating college students about the music business, Bad Mascot utilizes this nationwide network to deliver opportunities for their artists. Bad Mascot’s mission is to foster the growth and success of their artists and team through innovative sales and creative marketing initiatives.
The direction I pursued for the website was a youthful and tough visual direction to resonate with their basis of having youth at the forefront of artist discovery and development.
Company: Universal Music Group
Client: Bad Mascot Records
Role: Website Designer